FlyImager如何用中国创造打动世界?——来自CCTV报道

2016-08-04-new1

近日,劳雷年度创新产品FlyImager(深海飞行声呐机器人)在有着“中国设计界奥斯卡”之称的红星奖初评中崭露头角,被报道为“真正对工业及工业设计有实质性推动提升意义”的创新型产品设计。方励作为劳雷总裁、FlyImager概念创想人和总设计师接受了央视记者的采访。

2016-08-04-new2

劳雷FlyImager拥有国际首创的革命性创新设计,致力于让水下目标搜寻更快速准确,将广泛应用于打捞搜救,海管检测,反恐安防等领域。更重要的是,这款深海飞行声呐机器人系统从概念创意,设计制造,到海试验证,完全在中国完成。2016年3月在伦敦举行的国际海洋技术展上,FlyImager的首次产品发布和展示引起了业内的诸多关注和购买兴趣。

2016-08-04-new3

FlyImager是一款革命性的水下远程声学搜索目标、自航寻的快速光学识别目标的复合系统。它兼具有拖曳式侧扫声呐的大范围水下目标搜索功能、锁定目标后的水下机器人自航寻的功能、抵近目标后的光学识别和动作功能。

2016-08-04-new4

采访中,谈及FlyImager的“中国创新设计”身份以及由此带来的益处,方励说道,除了声呐传感器是从国外购买的,其他所有部分都是在中国设计、在中国制造。如果这个研发项目是在西方国家展开,会耗费很高的成本,因为光是海上试验的船时费用就很大负担。但在中国就完全不同,快速成长的海洋事业让创新海洋科技受到更多关注和支持,很多科研院所可以低成本地分享其实验设施并参与协助,比如民营企业不具备的高压测试装置,模拟实验水池,和海上试验的调查船只等条件。

而面对让其他设计创新者头疼的抄袭问题,方励更是以开放的心态做出回应:实际上我不是太在乎这个问题,因为我们一直跑得很快,有时候我们更希望能够跟所有人分享我们的想法。如果我有想法提出来,而别人意识到那是革新的,然后实践出来,我或许会感谢他,因为那节省了我的时间。最重要的还是始终保持不断创新,这是不用担心别人复制的。

以下为cctv报道原文:

This week — China’s design Oscars — the Red Starawards, hold their preliminary judging in Beijing. Chinese industrial designsare definitely garnering more global attention — thanks to consumer brands like Xiaomi and Huawei. But is the industry improving in substance, as well asstyle? How can better industrial designs propel manufacturing upward?
Remember the search for the MH370 wreckage and how that painfully long it was? This flyimager, a new underwater robot, is set to make undersea searches easier and faster. And it’s 100% Chinese designed.
The man behind this design award candidate — Fang Li, is a firm believer in the winning combination of Chinese talent and research in frastructure with international partnerships.
“The only thing is not made here is the sonar,bought in US, everything else here. If I test in US, cost a fortune. Here sovery easy. When I do test, go in Uni test pool, or pressure vessel, they allow us to use it for free,” Fang said.
Feng, who heads up digital innovation research at China’s top arts institute — says designing for the world’s workshop –need scooler heads.
“For Chinese companies there’s too much temptation,they try to cover all bases, the brand, users, awards, products, so they’re notvery dedicated. In the US, some people are still doing more focused, verticalthings,” Yan said.
“This will be next step, china diff reality, have toproduce so many things quickly, no time to think. Beautiful to look at. But inEurope, social or environmental impact. This is the big potential for China.Something to better society,” said Fabian Furrer, president of Int’l Department, Dongdao Design.
The love affair between Chinese companies and design awards is blossoming. 10% of this year’s red dot awards are won by Chinese companies. Submissions to the 2016 red star awards are at a record high of 6000 works.
“Now the awards go to more Chinese companies,they’re needed by Chinese companies, to attract more consumers, it’s also good for the Chinese manufacturing industry. It’s a two-way relationship. The red star award also comes to us, for judges. We see more judges from different disciplines. The trend is towards flattening out, decentralization,” Yan said.
The downside to winning awards is more pressure from copycats. Dongdao design uses legal protection.
“Big legal dept. designers cautioned, not to go nearor get into trouble. Every company should think like that,” said Furrer.
“IPR is a troubling issue, we often see ourstudents’ works are copied, even prototypes for factories or design houses getcopied in under a week. This for China is a long journey,” said Yan.
Tech veteran Fang Li has an unusual attitude to othersstealing his ideas.”My team, patent here and there. To me,it’s meaningless. If I have idea, someone recognizes my innovation, make ithappen, thank you, save my time,”said Fang.Fang Li may be an outlier, but it speaks to the tough manufacturing environment in China — which is forcing companies to innovate or die–and design has to catch up.

ref(点击右侧链接观看采访视频): http://english.cctv.com/2016/07/29/VIDEuF9C1c03OeSHCseP0QCC160729.shtml?from=timeline&isappinstalled=0